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BILBOARD SIGN
Project type
2D LOGO AND ANIMATION
For this project, I designed and produced a short-form animated billboard for My Market, a local grocery store. The goal was to create a clean, minimal, and eye-catching 8-second loop that could run seamlessly on a 4×3 meter LED display.
The animation keeps the store’s original branding intact, highlighting the logo, contact details, and store hours while adding subtle motion to attract attention without overwhelming the viewer. Key dynamic elements include:
Glowing emphasis on the address pin and WhatsApp contact number.
A smooth, looping camera zoom that breathes life into the static design.
The directional arrow animating from right to left, reinforcing movement and guiding the eye.
The final video was exported in 1920×1440 resolution (4:3 HD) to match the billboard’s format, ensuring sharp text and clear readability even at a large scale. The design strikes a balance between clarity and dynamism—perfect for high-visibility outdoor advertising
